Simple Ways to Spot a Business Trend
Successful managers should be able to anticipate and adapt to changes in their industry. The following are some quick tips to help you spot trends that may affect your job:
Scan your junk mailbox before deleting emails and your junk mail before discarding it. What trends in advertising, marketing, new products and emerging technologies can you see? You may want to let the mail collect for a week or two before reviewing it. It’s easier to spot a trend when you have plenty of data to analyze.
Reflect on the way your job has changed. What is in your “in” basket as compared to this time last year? Has your organization’s mission changed? Talk to the people you work for and with to uncover clues about the ways attitudes, values and commitments are changing.
Listen to a different radio station every week for a variety of perspectives. Who is the market for the station? Who listens? Who advertises? Why?
~ Source: Adapted from Thinkertoys, Michael Michalko, 10 Speed Press, (800)666-5436.
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