Tips to Help Improve Your Writing Skills

  • Create an outline before writing the content. Lay out how you want to present your message.
  • Spend 80-90% of your time on creating a powerful headline and sub-headline. (Prior to writing the body content)
  • Create a first draft without worrying about spelling, grammar, and format.
  • First and last paragraphs are the most important. Rewrite these as many times as it takes to be very powerful. A good technique for the last paragraph is to create a brief summary.
  • Use only a single idea for each sentence. Most writers have multiple ideas in a sentence. Keep it simple. (The exception is the headline where you can use up to 3 related ideas.)
  • Use shorter words rather than larger. Seven letters or less is optimum.
  • Create short sentences with 17 words or fewer.
  • Eliminate words that are not necessary. Make sure your message is complete but condensed.
  • Make statements that can be proven and backed up with facts.
  • Use testimonials if possible. Quoting other professionals or experts endorses your position.
  • Take time-off between rewrites/editing. Stepping away for a while provides a fresh look.  


Source: Gary Sorrell, Sorrell Associates, LLC. Copyright protected. All rights reserved.

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