Our client in Shakopee, Minnesota is looking for a skilled copywriter with demonstrated experience crafting copy that captures leads, inspires conversions, and helps build brand affinity.
As a Marketing Copywriter, you’ll join a team of seasoned copywriters and editors who work on creative campaigns and initiatives that drive business results. You’ll play a key role in bringing the our client’s story to life, while further developing your career and honing your craft alongside likeminded creatives.
The ideal candidate multitasks effectively, balancing multiple copywriting requests simultaneously. You enjoy collaborating with stakeholders and diving into the details to deliver creative copy that engages your audience and meets project objectives. You have a knack for storytelling and are comfortable presenting ideas to senior leaders and incorporating their feedback into the creative process. You work efficiently, care about quality, and love collaborating with diverse groups of people.
Must have a portfolio of work to demonstrate writing ability.
Responsibilities:
- Write customer-focused, conversion-driven copy for video scripts, demand generation emails, campaign landing pages, event assets, and more.
- Create engaging copy that achieves project and campaign goals – leads, conversions, event registrations, etc.
- Interpret creative direction and adapt points from creative briefs into persuasive copy concepts that connect with the target audience.
- Take complex product language and distill it into clear, simple copy that audiences will understand and connect with.
- Implement strategic marketing themes through your copy and deliver several iterations on a theme or varied options for consideration.
- Collaborate across the marketing organization to develop a variety of marketing materials.
- Produce error-free copy that adheres to the company’s style guidelines.
- Simultaneously manage multiple projects with short deadlines.
- Propose copy concepts and present strategic thinking to business leaders.
- Research target personas and understand buying intent to better inform demand generation messaging.
- Track the business impact of your copy to inform better writing strategies and document what works.
Work autonomously to deliver polished projects on time.
Skills & Qualifications:
- 5-8 years as a copywriter, skilled in writing for B2B – agency experience preferred.
- The ability to work in a fast-paced environment managing multiple stakeholders and priorities, balancing short- and long-term needs and implications.
- Excellent copywriting, editing, and proofreading skills.
- Video script writing experience.
- Experience tracking, measuring, and optimizing copy based on performance.
- A collaborative spirit.
- Confident developing and presenting material to a senior level audience.
- Intellectual curiosity, strong work ethic, and solid business acumen.